BY ANABELLE X FFLOW

In the heart of Mayfair, London, BY ANABELLE joined forces with FFLOW for an intimate evening celebrating modern femininity, craftsmanship, and conscious design.

Set against the elegant backdrop of Mayfair, the event welcomed a curated group of creatives, tastemakers, and friends of the brands for a night that felt both personal and elevated — a true reflection of the collaboration itself.

The Collaboration

This season, FFLOW joins forces with BY ANABELLE to create a limited-edition holiday capsule rooted in bold femininity and sculptural elegance. Built around BY ANABELLE’s signature crystal-flower aesthetic, the collaboration merges handcrafted detailing with FFLOW’s modern sensibility to bring festive glamour to life.

Featuring vibrant reds, deep greens, luminous pearls, and high-shine metals, the capsule celebrates the richness of the season through pieces designed to light up every moment. Each accessory reflects BY ANABELLE’s unmistakable style - statement-making, feminine, and artfully refined - interpreted through a festive, modern lens.

The Event

The Mayfair event was designed as an immersive experience rather than a traditional launch. Guests were invited to explore the collection in a relaxed, intimate setting, allowing space for conversation, connection, and discovery. Soft lighting, considered details, and a warm atmosphere created a setting that mirrored the essence of both brands — understated yet impactful.

Throughout the evening, guests engaged with the designer behind the collaboration, gaining insight into the creative process, inspiration, and values that shaped the partnership. It was a celebration not only of product, but of community — bringing together women who appreciate design with depth and intention.

A Shared Vision

The BY ANABELLE x FFLOW event marked more than a collaboration; it represented a moment of alignment between two brands committed to redefining modern luxury. By blending elevated design with mindful values, the partnership showcased a future-facing approach to fashion — one that prioritises quality, authenticity, and connection.

As the evening drew to a close, the energy in the room reflected what both brands stand for: confidence without excess, elegance without compromise, and a quiet strength that resonates long after the moment has passed.